Last Updated: January 2025
Are you confused between Zoho Social and Hootsuite for your social media management needs?
In the ever-evolving realm of social media management, it’s paramount to choose the perfect tool for your online presence.
Brace yourself for an in-depth face-off between Zoho Social and Hootsuite as we unravel their unique strengths and features. Are you ready to make an informed decision and discover the ideal match for your social media endeavors?
Let’s plunge into the comparison.
Zoho Social vs Hootsuite Feature Comparison
When it comes to social media management, two major players stand out in the market: Zoho Social and Hootsuite.
Both platforms offer a range of features to help businesses streamline their social media efforts effectively. Let’s delve into the key features and compare what each has to offer.
1. Scheduling and Publishing
Zoho Social
- Publishing Tool: Zoho Social offers you a powerful social media publishing tool. You can simplify your content pipeline with an intuitive social media scheduler and control when and how you want to reach your brand’s audience by choosing from an array of scheduling features.
- Publishing Calendar: Zoho Social’s publishing calendar gives you a great overview of scheduled social posts, allowing you to easily create, edit, and duplicate drafts to save time creating your next campaign.
“The ability to schedule posts on most social media platforms from a single software program is a great feature.”⭐4/5 Elanchezhiyan R.
HootSuite
- Social Media Scheduler: Hootsuite offers you a social media calendar and scheduler that allows you to easily create, curate, schedule, and publish content that connects with all your audiences from a single dashboard.
- Content Library: Hootsuite provides analytics to track your post’s performance and has a content library to organize your posts. Hootsuite also allows collaboration with team members.
“I primarily use Hootsuite for social media management across Twitter, Instagram, Facebook, and LinkedIn.”⭐5/5, Angela K.
2. Analytics Capabilities
Zoho Social
- Analytics Capabilities: Zoho Social provides you with robust analytics capabilities. It delivers comprehensive data and insights on your organic social media efforts. With its competitive pricing, Zoho Social offers an affordable social media management solution for businesses of all sizes.
- Analytics Dashboard: Zoho Social’s analytics dashboard helps you take a deep dive into what’s working best for your brand on social media. You can make smart decisions with in-depth social media metrics that give you all the context you need.
“We benefit from the detailed insights and analytics Zoho Social provides, allowing us to optimize our social media strategy and improve our engagement.”⭐4.5/5 Sertaç T.
Hootsuite
- Social Media Analytics: Hootsuite offers you social media analytics tools that allow you to analyze your performance across all your social networks and create custom reports to show the impact on your brand and bottom line.
- Custom Reports: Hootsuite’s social media analytics feature includes post performance reports, sentiment reporting, industry benchmarks, report scheduling and exporting, and custom reports.
“Content, community, and analytics management are all in one place.”
⭐5/5, Aliya B.
3. Inbox/Listening Capability Comparison
Zoho Social
- Listening Columns: Zoho Social possesses a number of listening columns that let you know all the relevant information you need to know. You can engage with your audience as much as you want and reply to them in real-time via the tool’s monitoring dashboard.
- Monitoring Dashboard: Zoho Social’s monitoring dashboard allows you to create listening columns to track brand reviews, @mentions, and brand keywords. You can discover trends and participate in industry conversations.
“The robust dashboard has all the analytics related to brand growth.”⭐4/5 Sachin S.
Hootsuite
- Unified Messaging Tool: Hootsuite’s Inbox is a unified messaging tool and social media customer service platform that has everything you need to respond fast. That means engaged followers, happy customers, and stress-free social media teams.
- Listening Streams: Hootsuite brings all your social media channels, messages, and mentions into one easy-to-use dashboard, so you don’t waste time switching between apps. You can set up listening streams for relevant topics, join the conversation, add value, and boost engagement.
“Hootsuite is a great platform for Social Media Management, monitoring, and Listening.”⭐5/5, Shamar M
4. Social Media Collaboration
Zoho Social
- Collaborative Features: Zoho Social’s collaborative features make it easy for team members to work together on social media planning and allow better flexibility and adaptability.
- Smart Collaboration Features: Zoho Social offers smart collaboration features that allow you to work together on all things social. You can discuss popular posts, share custom reports, or plan a campaign together.
“We appreciate integrating with other tools, such as Canva, and collaborating seamlessly with teammates.”⭐4.5/5 Sertaç T.
Hootsuite
- Team Collaboration Features: Hootsuite also offers team collaboration features that make it easy for social media managers and customer support to work together more efficiently.
- Roles & Permissions Control: Task assignment is a huge pain point for social media teams with a multitude of roles and responsibilities, so a feature such as this one is always welcome. Hootsuite also offers roles & permissions control.
“The analytics dashboard is also invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns.”⭐5/5, Slade M.
Zoho Social vs Hootsuite Comparison of Pricing
Here is a complete comparison of the pricing plans for Zoho Social and Hootsuite:
Zoho Social
Standard Plan
- Price: $15 per month (billed annually)
- Features: 1 Brand (9 Channels), 1 Team Member.
Professional Plan
- Price: $40 per month (billed annually)
- Features: Livestream Notifications, CustomQ Repeat posting, Bulk scheduling Popular posts, Post insights, Bit.ly link shortener, Media library, Scheduling retweets, RSS feeds Cloudpicker.
Premium Plan
- Price: $40 per month (billed annually)
- Features: Collaborate with members via audio/video and chat, Reports dashboard, Content targeting, UTM parameters, Lead ads – Facebook and LinkedIn, Zoho CRM integration.
Hootsuite Pricing
Professional Plan
- Price: $49 per month (billed annually)
- Features: 1 User and 10 Social accounts, including Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest. Unlimited posts and post scheduling, Access to messages in one inbox.
Team Plan
- Price: $249 per month (billed annually)
- Features: 3 Users and 20 Social accounts Everything in the Professional plan plus roles and permissions and the ability to assign messages to team members.
Business Plan
- Price: $739 per month (billed annually)
- Features: 5 Users and 35 Social accounts. Everything in the Team plan plus approval workflows inbound/outbound tagging saved replies and auto-resolving conversation content and asset libraries Hootsuite customer support.
Enterprise Plan
- Price: Custom-built plan based on your needs
- Features: Social ad management, Social ad analytics, and reporting, Employee advocacy, Team productivity reporting, Additional automation tools for social media customer service.
Zoho Social vs Hootsuite Comparison Table
Features | Zoho Social | Hootsuite |
Scheduling and Publishing | Advanced scheduling options | Bulk Composer and auto-scheduling |
Content calendar for easy management | Suggestions for best posting times | |
Analytics Capabilities | Comprehensive data and insights | Customizable reports |
Competitive analysis | Audience Demographics and Engagement Insights | |
Inbox/Listening | Social media inbox for streamlined interactions | Unified dashboard for all interactions |
Listening feature to track brand mentions | Proactive monitoring of brand conversations | |
Social Media Collaboration | The team features seamless collaboration | Task assignment and content sharing |
Consistent brand voice across teams | Streamlining teamwork with multiple members |
Saufter: Get A Single View For All Support Tickets
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Experience the convenience of Saufter’s user-friendly interface, which provides easy access to all customer information in one place. Personalized assistance has never been this straightforward, allowing your business to flourish by prioritizing customer needs.
Key Features
- Self-Service: Empower users to find answers independently, fostering a sense of autonomy.
- Automated Workflows: Streamline repetitive tasks with intelligent automation, boosting productivity.
- Unified View: Access all customer information at a glance with a single scroll, simplifying support processes.
- E-Commerce Automation: Enable customers to initiate returns, exchanges, and order edits, enhancing customer satisfaction.
- Order Monitoring: Proactively support customers with 24×7 order tracking, ensuring a smooth shopping experience.
- Custom Automation for SaaS: Offer self-help for various SaaS interactions, catering to diverse user needs.
- Omnichannel Support: Seamlessly connect with customers across multiple platforms, creating a consistent experience.
- Integrations: Seamlessly integrate with Shopify, WooCommerce, Magento, Facebook, and more, streamlining operations.
Conclusion
Opt for Zoho Social if:
- You prioritize advanced scheduling options and customizability for tailored content across multiple social media channels.
- Comprehensive analytics and competitor analysis are essential for fine-tuning your social media strategy.
Choose Hootsuite if:
- Robust automation features and time-saving bulk scheduling are your top priorities for managing various social networks efficiently.
- Customizable reports and in-depth insights into audience demographics are crucial for data-driven decision-making.
To find the perfect fit for your social media journey and drive business success, take into account your specific business requirements, team size, and budget constraints. Select wisely, and watch your social media presence soar to new heights.
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